Search Engine Optimisation (SEO) for law firms
Appear in search when prospective clients are looking for legal answers
Unlock new business opportunities by making your law firm visible to prospective clients searching for your services on search engines like Google and Bing.
LexScaleUp's holistic, step-by-step SEO approach boosts your online visibility, helping your firm rank higher and stand out in competitive markets.
A LexScaleUp SEO strategy:
- Captures demand efficiently by reaching clients already searching for services you offer.
- Improves visibility in local search results and Google Maps increasing lead flow around your office(s) and targeted location(s).
- Optimizes service pages to attract more clients in your practice areas.
- Lays a foundation for sustained success with strategic, high-quality content, structured data, and link-building efforts.
SEO is essential for growing your law firm
Today’s prospective clients often start their search for legal help online. They use specific search terms, like "commercial solicitor near Hackney in London" to find firms in their area who offer the legal services they need.
For Google to consider your website for these searches, it has to recognize that your site is relevant. This means having dedicated pages that clearly highlight that you have "commercial solicitors" and convey that you serve clients in "Hackney and other parts of London".
Without this information, your site is unlikely to appear in front of the clients who are actively searching for your services.
If your website doesn’t have these optimized pages, only your competitors will show up in search results for these high-intent searches. This means you could be missing out on valuable leads and revenue simply because your site doesn’t communicate the services and locations you cover.
Most law firm websites we review lack this critical SEO foundation. This creates a tremendous opportunity for those who invest in SEO, making it easier to reach potential clients who are already searching for legal expertise in your area.
The LexScaleUp SEO process: from audit to results
Achieving consistent growth with SEO requires a thorough, strategic approach. At LexScaleUp, we handle every step, from initial analysis to the final stages of implementation, ensuring that your firm has a strong foundation to capture high-intent leads and build a long-term online presence.
Varun Desai
Strategist at LexScaleUp
At LexScaleUp, we leave no stone unturned—our holistic SEO strategy makes sure your law firm stands out across every local market.
Comprehensive audit and roadmap
We begin with an in-depth audit to understand where your website currently stands, analyzing technical SEO factors, on-page content, backlink profile, and local search presence. This audit allows us to identify strengths, weaknesses, and opportunities. From there, we build a clear, customized roadmap to grow your firm’s visibility and attract the right clients.
Brand SEO
Our first priority is to ensure that your website, social media profiles, and selected review sites rank for common brand searches, such as "your firm name" and "your firm name reviews".
This ensures we capture all the existing demand and traffic for your brand.
Local SEO and Google Business Profile optimization
Next, we focus on enhancing your visibility in local searches.
We optimize your Google Business Profile, office presentation pages, and directory citations so that your firm appears in the Google Maps pack for relevant local searches. This strategy helps drive enquiries from local clients.
Team and fee earners profile page optimization
We ensure each team member’s profile page is optimized with schema markup and relevant keywords, helping potential clients find the right solicitor (or attorney) for their needs.
Google will understand your team’s expertise and experience, increasing the chances of individual profiles ranking for specific legal queries.
Service and location pages for targeted visibility
To capture search demand across all your practice areas and locations, we create dedicated pages for each service in each area you serve.
This ensures that when someone searches for a specific service in their area, your firm has a strong chance of appearing. This approach maximizes your reach within all relevant local markets.
Building authority with case study pages
To further support your service pages, we develop case study pages that highlight successful client results.
These pages boost your website’s authority and offer internal linking opportunities, signaling to Google that your firm is credible and well-versed in handling specific types of cases for clients in your targeted locations.
Content creation for long-tail and informational queries
Once your foundational pages are in place, we move up the marketing funnel by creating content that answers common questions prospective clients might ask.
This content—covering everything from service timelines to cost expectations—positions your firm as a trusted resource and builds long-term brand awareness.
Link-building campaigns for increased authority
Finally, we run targeted link-building campaigns to strengthen your website’s authority.
By earning links from reputable sites, we improve your search rankings, driving more qualified traffic to your site.
Pages indexed on Google
Years of expertise
Why Choose LexScaleUp for Your Law Firm’s SEO?
Selecting an SEO partner is a big decision for any law firm. At LexScaleUp, we’re more than just SEO experts—we’re strategic growth partners exclusively dedicated to the legal sector. Here’s what sets us apart:
Industry-specific expertise
Our team understands the legal world inside and out, with deep knowledge of the regulatory and competitive challenges that law firms face. We’ve tailored our SEO approach to match the nuances of the legal field, helping firms increase visibility in ways that are both compliant and impactful.
Holistic SEO approach
Our process goes beyond just optimizing keywords. From brand presence to technical SEO and strategic content development, we take a comprehensive approach that positions your firm for sustainable growth. We focus on capturing existing demand and building a foundation for long-term visibility.
Results aligned with business growth
We treat SEO as a means to drive real business growth—not just rankings. Every action we take is designed to help bring in qualified leads, convert them to clients, and boost your firm’s bottom line. Your success is our success, and our strategies reflect that.
Ready to grow your law firm's SEO?
Take the first step toward increasing your law firm’s visibility on Google and attracting more qualified leads, LexScaleUp is here to help.
Free SEO consultation
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