Paid Per Click (PPC) advertising for law firm
Drive growth with targeted digital advertising for your law firm
Digital advertising is one of the fastest, most flexible ways to attract new clients and keep your fee earners’ billables on target.
LexScaleUp’s targeted PPC approach will help your firm capture high-quality cases through customized campaigns that scale as your firm grows.
A LexScaleUp PPC strategy:
- Reaches clients actively searching for specific legal expertise in your service area(s).
- Can be scaled up to increase billable hours for specific teams when they have capacity to take additional work on, and dialed down when your teams are at capacity.
- Is full funnel and targets (and retargets) prospectives customers across Google and Bing search networks, Google Maps, YouTube, Q&A sites like Reddit and Quora, and social platforms like LinkedIn and Facebook.
- And most importantly, is focused on winning you signed cases and not just on generating leads.
With PPC you can be the first and last law firm prospects consider
When people search for legal services, they rarely hire on the spot. They do research, compare options, read reviews, and evaluate which firm best suits their needs.
In this decision-making process, winning new clients requires not only identifying those looking for specific legal services but also making a compelling offer, and staying top of mind until prospects are ready to act.
Most marketers focus on reaching prospects with an initial ad and cave after that. Not us. At LexScaleUp we go beyond the first impression: we take a full-funnel approach to digital advertising.
After identifying your ideal clients, we continue to engage them through carefully crafted remarketing campaigns. By gently reminding these ‘hot leads’ of your firm’s unique strengths on social media and other digital platforms, we increase the likelihood that they’ll ultimately choose you when they’re ready to commit.
For law firms that use PPC effectively, the rewards go beyond just staying booked. With a steady stream of high-quality leads, these firms can selectively take on the most promising cases, maximizing both profitability and client satisfaction."
The LexScaleUp PPC approach
Our approach to PPC advertising is rooted in a structured, results-oriented process designed to deliver measurable value at every stage.
With LexScaleUp, your law firm’s PPC strategy starts by capturing the demand that’s already out there—prospects actively searching for your services—then gradually builds toward reaching new audiences who may not yet know they need your expertise.
Our campaigns are flexible and can be dialed up or down depending on how much capacity you have to take on new customers.
Our PPC process doesn’t just drive traffic—it drives qualified leads and high-value cases.
In-depth audit and roadmap
We start with a comprehensive audit of your current PPC campaigns, examining everything from ad copy to audience targeting and keyword selection.
This audit allows us to create a customized roadmap designed to improve account performance.
Our roadmap also includes a review of your conversion tracking setup to ensure it is efficient and compliant with privacy regulations.
Protecting your brand presence
One of our first priorities is ensuring that your firm owns its brand on search results.
We set up brand campaigns on Google Ads and Microsoft Ads to prevent competitors from intercepting potential clients who are already looking for you.
When someone searches for your firm by name, we make sure you’re the first—and most compelling—option they see.
Staying top of mind
To stay top of mind with prospects who have shown interest, we deploy remarketing campaigns on key platforms like the Google Display Network and social media platforms like Meta and LinkedIn.
Through tailored messaging, we remind previous website visitors of your services, success stories, and unique strengths.
This helps to build familiarity and trust, increasing the chance that they’ll choose you when they’re ready to move forward.
Demand-capture ads on local search and Google Maps
Our focus then shifts to capturing existing search demand in your local market.
We activate Local Search Ads and Google Local Services Ads to ensure your firm appears in Google Maps and as a verified by Google lawyer at the top of local search results for terms like "commercial litigator near me" or "divorce attorney New York".
Expanding reach with targeted service campaigns
Once your foundational campaigns are in place, we broaden your reach.
We create targeted campaigns on Google, Bing, YouTube, and Q&A platforms like Quora and Reddit, focusing on keywords tied to your main services and competitor names.
By bidding strategically, we can direct high-intent searchers to your firm, increasing your opportunity for new cases.
Top of funnel demand generation
Finally, we take PPC to the next level by creating demand-generation campaigns that reach potential clients before they’re actively searching for legal help.
For example, we might show an ad for your conveyancing services to prospective first-time home buyers on TikTok or promote a thought-provoking legal article to business owners on LinkedIn.
These campaigns position your firm as a trusted resource, attracting potential clients even before they realize they need your services.
Spent by our founders on Google Ads alone.
Years of expertise running ads
Why choose LexScaleUp for your law firm’s PPC?
Not all PPC campaigns are created equal, and choosing a partner who understands the unique needs of law firms can make all the difference.
Here’s why LexScaleUp is the trusted choice for firms looking to maximize their ad spend and drive impactful results:
Law firm expertise
Our team specialises in law firm marketing, we understand the specific challenges and client behavior in the legal sector. Our PPC strategies are custom-tailored to legal services, ensuring your ads resonate with the right audience and stay compliant with advertising standards.
Data-driven precision
At LexScaleUp, every decision is backed by data. From keyword research to ad placement, we utilize advanced analytics and insights to pinpoint the most profitable opportunities for your firm. Our process ensures that your ads are targeted with maximum precision, making every click count.
Full-funnel strategy
Many PPC providers focus only on clicks and conversions, but we go further. Our full-funnel approach combines remarketing, demand-capture, and demand-generation campaigns to build awareness, keep prospects engaged, and convert interest into action. This comprehensive method helps ensure that your ads not only bring in leads but nurture them all the way to case signings.
Adaptability to your needs
Many PPC providers focus only on clicks and conversions, but we go further. Our full-funnel approach combines remarketing, demand-capture, and demand-generation campaigns to build awareness, keep prospects engaged, and convert interest into action. This comprehensive method helps ensure that your ads not only bring in leads but nurture them all the way to case signings.
Commitment to long-term success
PPC isn’t just about quick wins—it’s about sustainable growth. We focus on building campaigns that deliver reliable results over time, with ongoing optimization and refinement. Our long-term partnership approach means we’re here to support your goals as they evolve, helping your firm stay competitive in an ever-changing market.
Ready to sign more cases with PPC?
Partner with LexScaleUp to drive targeted, measurable growth for your law firm. Our digital advertising strategies are tailored to capture qualified leads, enhance brand presence, and deliver tangible results for your practice.
Free PPC consultation
FAQ about PPC for law firms
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